In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other realities about contemporary B2B marketing. We go over exactly how the buying journey is currently entirely fragmented and the way that neighborhood structure can aid online marketers take back control of the discovery a… Read More